New York, NY – February 4, 2013 

Midtown Manhattan’s Garment District will be welcoming a new-build, luxury hotel next year on West 38th Street, between Fifth and Sixth Avenues.  The ARCHERsm Hotel, a 21-story property that will be home to 180 guestrooms, a chef-driven restaurant and a rooftop bar, is being thoughtfully designed with industrial touches of the neighborhood’s heritage, from exposed brick and steel to butcher-block flooring.  Upon entering the lobby, eclectic elegance comes into play with a custom-designed and curated furniture collection, coupled with an art consultant’s hand-picked pieces for this boutique hotel.  

Bringing ARCHER to life is owner and developer LodgeWorks, Partners L.P., a privately-held hotel development and management company with a rich history in noteworthy openings, with architectural direction and design under the detail-oriented eyes of Glen Coben of Glen and Company, based in Manhattan.  “ARCHER is not just a hotel; it’s a personality, an eclectic way of being, a welcoming residence, if you will,” said Cheryl Gilliam, VP brands & marketing for LodgeWorks.  “Guests are meant to feel as if they are entering a home in many ways, yet it is unlike any other.  It’s a warm, welcoming place that is dotted with Chesterfield-style sofas, vibrant art, exposed brick and elegant wood-paneled millwork.  It’s a place that might have been here before, timeless in some ways, yet of today in many more; it’s a new American classic.” 

One of the most telling details of the residential-minded design is the quartet of design palettes for the guestrooms.  “In a home you would not create each and every bedroom to be identical,” said Coben.  “The same thought process held true as we developed ARCHER’s guestrooms; there’s a certain charm and beauty in the randomness of your stay,” he explained.  There is an element of guestroom roulette, as travelers will not know which of the four room types they will get.  This is thought to be an unprecedented design move in a property this size.  Custom drapery, the headboard, ottoman, throw pillow and blanket will vary within the four designs.  The ARCHER rooms, 22 in total, will have additional distinctions with wood floors and an exposed brick wall at the head of the bed.  ARCHER will have one signature suite that is in its final design phase at the moment. 

In the coming months the culinary program of the restaurant and rooftop bar, with panoramic views of the city, will be unveiled.  The components of which were carefully curated and guided by STEVEN KAMALI HOSPITALITY.  The restaurant will soon have a face and a name of an A-list Celebrity Chef who is widely known and respected!

ARCHER’s other amenities and services will include an on-site fitness room, storied-retail selections from local artisans available to take home, a concierge, complimentary iMac use with printing available, nightly turndown service, complimentary newspapers and 100% smoke-free environment. 

In March of this year model rooms will be completed and final design details revealed.  For more information, and updates as ARCHER evolves, visit www.archerhotel.com.

 LODGEWORKS

LodgeWorks, L.P., is a privately held hotel development and management company with a rich history as hospitality brand innovators, industry-leading guest satisfaction, sophisticated development acumen and an experienced team that has successfully collaborated for more than 28 years. Among recent developments, the company has sold a portfolio of assets to Hyatt Hotels Corporation. LodgeWorks continues to own, franchise and/or manage a portfolio of branded hotels including Hotel Sierra®, HYATT house®, Hyatt Place®, Aloft®, Hawthorn Suites®, and Hilton Garden Inn®.  The company is developing two new hotels in New York; ARCHER, an independent boutique hotel in Manhattan and a Hampton Inn® in Brooklyn. For more information, please visit www.lodgeworks.com.